Good morning.
Give Him A Hand2Nothing ever moves in a straight line, particularly the stock market.  Despite the good news of a second Covid vaccine, manufacturing and delivery will take several months.  That’s likely why the market will be prone to some pullbacks.
However, traders are already starting to look ahead to 2021.  With the election over and a vaccine being delivered, there’s a strong possibility of growth in areas that still remain at reduced capacity.  Expect some bullish numbers out there — analysts usually overstate an existing trend, and going into the end of the year, things are looking up overall.

Now here’s the rest of the news:

 

November 18, 2019

According to Wikipedia.org, the Zeigarnik effect states that people remember uncompleted or interrupted tasks better than completed ones.  How do we apply this in persuasion and sales?

Keep them hanging in suspense that they will not stop until they know the ending.  TV and radio programs use this often to make the viewer stay tuned to the next episode.  Copywriters are also doing this to make people continue reading until the very end.  They use words such as:

  • “In a few moments, I’ll show you the right way to meet Mr. Right.”
  • “In due time, I’ll reveal the answer to this mysterious puzzle.”
  • “Soon, the truth will be revealed!”
  • “Ultimately, your prayers will be answered.”

These words will make your prospects “stick” with you until they’ve found the information or thing you’ve been keeping from them.  Here’s DarrenDaily with “A Ruthless Question.”

The power of the Zeigarnik effect comes from the desire of people to finish what has already been started… “Buy four cups of coffee … and fifth is free!”  🙂

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