10-OCTOBER 12-2020

                                                        Happy Thanksgiving.
tenor (5)Did you know that the #1 search criteria on Pinterest is for: Positive prompts from your brand.  ie: ‘how to be positive” are spiking as people look to Pinterest for optimistic inspiration.

  • Positive good morning quotes: +39x
  • Monday motivation quotes positivity: +4x
  • Positive quotes motivation daily affirmations: +11x

This post is a positive reminder to nudge Pinners to stay optimistic:

  • “Positivity jar” …+60%
  • “Body positive tattoo” … +158%
  • “Positive bulletin board ideas” … +172%

Put these trends to work: Reach Pinners as they search for “positive bulletin board ideas” with your own version of this concept.  Include products from your brand, surrounded by positive quotes and images.

The Light Snack That Keeps You LaughingCASE STUDY: The Laughing Cow
To launch a new brand purpose, new packaging and a reformulated recipe, The Laughing Cow from Bel Brands USA took to Pinterest with a video campaign highlighting the light-hearted nature of the better-for-you snack.  The video Pin completion rate was 47% more efficient than the food industry benchmark¹, proving the power of standard video ads that align to positive content.

¹ The Laughing Cow internet data and Pinterest internal data, US, May-August 2020.

Now here’s the rest of the news:

Good morning.  Another day, and another piece of evidence that financial markets are being driven by the hope of more stimulus in the short term.  On Friday, President Trump came out stating that he not only wanted another stimulus package, but one that was larger than what either party was offering.
That’s an unusual tactic, as it would mean getting his own Republican party on board with a bigger stimulus plan than the one the Democrats have put forth.  So while we won’t believe it until we see it, the stock market loved the headline, giving stocks another nudge higher into the weekend.

Why the Housing Boom Is Nowhere Near Over… The housing market is totally out of balance… but not in the way you might expect.
Considering that we’re in the middle of a global pandemic and an economic recession, you’d think any market imbalance would be a bad thing.  But that’s not the case in housing.
You see, the market can only fix this problem one way… supply and demand must tip back into balance.  Today, existing home supply in the U.S. ties for the lowest it has been in more than 20 years.  And that means the housing boom has much more upside ahead.

October 12, 2019

TodayGood day one-and-all!  By now you know I very much enjoy and subscribe to DarrenDaily.  Darren emails each weekday, as a free service that cannot be beat!

Enjoys today’s topic, “What’s Wrong With Other People.”

This is, of course, Thanksgiving … a long weekend in Canada!  Good Eats … Great Family … and Much, Much More to be Grateful for!

I’ll leave with the words of Lisa Nichols…

“Your whole life is a manifestation of the thoughts that go on in your head.”

Lots to be thankful for… 🙂

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Come From Aways, Do You?

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