Many analysts still expect some market volatility ahead of the election. And chances are it’s still a tight race.
Yes, a WSJ/NBC poll over the weekend gave former Vice President Joe Biden a staggering 14-point lead over President Trump. However, many have pointed out that the poll methodology appears to be overstating Democratic voters compared to actual results in recent elections. The real market volatility may not be known until the election is over, but a big drop seems unlikely.
Now here’s the rest of the news:
October 06, 2019
“You wouldn’t have the dream if you didn’t already have what it takes to make it happen.”
Selling future benefits is hard. No one wants to buy life insurance. No one wants to exercise for months to get fit. Humans worry about now. Tomorrow? Ah, let’s not worry about that now.
What can we say to change this? How do we get our prospects to think about the future? Let’s try some better messages now.
Health: “Getting older? Yes, it is coming. And there will be a huge gap between the people with great health, enjoying their lives and those trapped in the medical system of doctor appointments, paper-work, and frustration.”
Saving for retirement: “With our current jobs, it is already too late to save enough for our retirement. We missed our chance by not saving 20% of our salaries when we were 25 years old. That means we either work the rest of our lives until we die or, start a small part-time business now, so we will have plenty of money when we want to retire.”
Skin care: “Got wrinkles now? Then they are our wrinkles for life. But we can stop new wrinkles from forming with this. Do you think now is a good time to prevent more wrinkles?”
Utilities: “Still overpaying on those utility bills? Let’s get online now and stop them from overcharging you again next month.”
It is fun to get prospects to think of the future, but also to act on the future.
We just have to give our prospects a better message… 🙂