Good morning.
Mother's Day_5aIt was over a 2% rally in the tech-heavy Nasdaq 100 on Wednesday as the bullish legs of the rally just got a little younger.  There is certainly risk going into tomorrow’s Jackson Hole speech by Jerome Powell, but today was all about the familiar as the same tech names were bid.

“Ask for what you want and be prepared to get it.”
—Maya Angelou

Now here’s the rest of the news:

3 Ways to Prepare for the Next Wave of Winter by Craig Ballantyne
Yesterday while I was on my weekly team meeting … our head copywriter Austin asked me an interesting question.  “Craig” he said… “I’m worried about what’s coming next with COVID and the economy and I’d like to get your insights into how I can prepare myself and my family for the worst.”
And it’s a question that everyone should be asking themselves right now!  Because like I said yesterday.  Winter IS coming again…
Colder.  Harder.  Stronger.  And according to most experts… for much longer.  Now…  When I asked Austin what he was thinking about doing, he listed a bunch of different strategies and ideas he’d head around the Internet.

    • Things like investing in Crypto…
    • Buying other currencies like the Chinese Yeon, Euro, and British Pound…
    • Snagging up a few bars of gold and silver…
    • Even buying solar panels, hunting gear, and water purification systems to get self sufficient.

And none of these things are necessarily bad ideas.  But like I told him on our call…  They all miss the point.   Because even if the U.S. Dollar fails and another country rises to claim ownership of the Reserve Currency…  A few thousand dollars of Yeon and a bar of gold aren’t going to offer any real protection.  (Can you imagine trying to shop at whole foods with a gold brick?)  Instead…  I told him to do three simple things… and I strongly encourage you to follow the advice I gave him.

1. Diversify Your Income/Lead Sources  First and most importantly…  To survive and thrive in a post COVID world you MUST diversify your sources of income and know how to acquire customers from more than one channel.  We’ve seen entire industries tank almost overnight.  And anyone relying on only one stream of revenue or one source of leads is going to struggle.  So one of the best things you can do with your time right now is to find new ways to generate cash flow and attract customers into your business.  If your income has only one or two points of failure…  It’s all but destined to fail.  As the SEAL Teams say, “Two is one, and one is none.”  Right now is the time to get obsessed about creating new offers, solving new problems, and finding new ways to reach your ideal clients.  The more offers you have and the more ways you can drive new leads to those offers…  The more likely you’ll be to survive the coming the storm.

2. Slash Expenses  The second thing you MUST do to withstand the coming winter is to get serious about slashing your expenses and stockpiling real wealth.  Listen…  I know things might feel normal right now…  But this sense of normalcy won’t last forever.  And it’s up to you to make the sacrifices you need to make now…  So that when the economy is hit hardest or when the second lockdown happens you have enough cash in hand to keep yourself and your business afloat.  Now is the time to be frugal and cut your expenses to their bare minimum.  Pull out all the stops and do everything in your power to sock away at least 12 months of operating and living expenses as soon as you can.  Because even if the predictions are wrong and things magically go back to normal…  It’s always better to have it and not need it than need it and not have it.

3. Grow Your Influence  Finally…  To succeed in this new economy you MUST develop and expand your influence.  Because no matter what currency we’re using five years from now…  No matter which country is the world’s new “superpower”…  And no matter how bad things get…  The people with the most influence always win.  When you have hundreds of thousands or even millions of people who see you as a trusted advisor and turn to you for help and guidance…  You’ll be able to withstand any storm and generate income pretty much on demand.  And right now…  We have a tiny window where it’s easier to establish this influence than ever before.  Your competitors are closing their doors.  Ad costs are lower than ever before.  And opportunities abound for the smart entrepreneurs who know how to capitalize on them.  And with that…  One of THE biggest opportunities of 2020 is learning how to grow your business with social story selling.  With more people than ever before spending more time than ever before on Instagram, Tik Tok, and Facebook…  2020 is a goldmine for the entrepreneurs who know how to leverage social media to grow their business and influence.  And it’s your best opportunity to unlock thousands in “simple profits”, become the expert in your industry, and grow your business to the next level…
[…at this point Craig introduces his Social Story Selling System for $297, which was not my point in sharing this… at our fingertips we have connectability, sociability, and humanability.]

August 27, 2019

Darren Hardy shared in his Daily Motivational Message… One Trait of All Successful People

Watch it here and share your thoughts below!

Wasn’t that good … G R E A T … 😉

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