08-AUGUST 12-2020

                                                                   Good morning.
Wednesday Work4In a very surprising move Tesla announced a 5-for-1 stock split.  In the age of investors being able to buy fractional shares of a company are we going back to splits again?  Apple initiated the split party with their announcement, but they’re part of the Dow.
This makes me wonder if Tesla is losing its bullish hold as the price has been wavering and is trying something to get smaller investors to push the valuation.  The only issue is that the party is typically temporary until the split happens.

The rest of the story: In Tom ‘Big Al’ Schreiter’s way

“That is the dumbest thing I’ve ever heard.”  Yes when ‘Big Al’ told a failing distributor that the decision to join or not to join came before the presentation, this was too hard for “this distributor” to believe.  So ‘Big Al’ decided to give him some examples.

Example #1: “Do you want to join me for lunch?”  Most people can make an instant “yes” or “no” decision.  This decision happens before we tell them where we are going for lunch, if we are going to pay for lunch or not, or what is on the menu.  This is a decision before the presentation or information.

Example #2: “I think you should vote for ___.”  Our friend will make an instant decision “yes” or “no” before we have a chance to give our reasons.

Example #3: “I think you should join me in the marathon race this weekend.  Let me tell you why it’s healthy for us.”  The decision to avoid a marathon race will be made long before we get to the health reasons.

Humans make decisions first.  Information and presentation come second.  We only want a presen-tation or information if our initial decision is “yes”.  Tom’s failing distributor didn’t “get it” … and continued giving presentations first … only dropping out, a month later!
Our companies need us for the conversation that happens before a prospect sees the company video.  Why?  Because that is when the decision is made whether to watch it or not.  And this conversation … “Can we read our prospect’s minds?”  Yes!  And it is easy.  All we have to do is listen.  Prospects love to talk about themselves.  They love telling us about their problems.  And if they don’t tell us about their problems?  We can ask!

    • Us: “What are your two biggest health problems?”
    • Us: “What are your two biggest skincare challenges?”
    • Us: “What are the two biggest things you don’t like about your job?”

While amateur networkers are showing videos and brochures, professional networkers are listening for problems.

August 12, 2019

Good morning!  Just woke up too early, maybe … forgive me … as I clear the sleep from my eyes; and the wax from my ears, and swallow very hot my coffee.

Ouch!

U.S. government bonds are considered a “risk-free” asset in finance.  That’s because the United States has a constitutional requirement to make the payments on its debt — even as it’s accumulated over $23 trillion.  Other countries have a lower perception of safety, and as a result, their government bonds typically yield more to account for the higher risk of non-payment.

Agreement Hurts!So it’s a bit of a surprise to see that the market is now giving Greek bonds – yes, the same Greece that almost crashed the EU with its profligate spending just a few years back — a yield below the same yield on U.S. Treasuries.  Yields on 10-year Greek bonds are now below 2 percent, the rate you can expect for the same timeframe from a U.S. bond.  Traders seem to have forgotten the old quip circulating a few years ago: Beware Greeks bearing bonds.

Also, today, one big money-losing operation even admitted before going public that it may never reach profitability — although it hopes to, of course.  That company is Uber, the revolutionary rideshare firm that’s destroyed the traditional taxi industry and given rise to the “gig economy.”  Bringing in $3.16B in the second quarter, the company managed to lose $5.2 billion.  To update the old joke about car manufacturers: the company loses a little money on each fare — but it makes up for it on the volume.

Sometimes when I shake my head really hard … it hurts!  🙂

August 12, 2017

For the most part, your ads, direct messaging, text messages, and email should be written with the express purpose of getting a click, a response, period.  The two best ways to get a click are [1] to offer a big, outrageous benefit, or [2] create curiosity that can only be resolved through clicking the ad and seeing what it’s about.

Here’s an example of using curiosity in an ad, for “a two-step” way to get back some of the money you’re throwing away!

If you want to improve any part of your life — business, relationships, health, literally anything — here’s the secret: measure it and observe the numbers daily.  The mere act of measurement and paying attention to the numbers [and how they’re trending] will influence you to naturally want to improve them.  It’s almost like a built-in mechanism.

Remember: until a sale is made, until you acquire your first customer, you don’t have a real business.

REW

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