The Federal Reserve keeps cautioning investors about the economy and yet their balance sheet is shrinking right now.
Don’t let that fool you. They stand at the ready to push inflation to 2% and beyond. Before those additional measures are likely to be implemented, it will likely take market weakness. As a result, the market may be stuck to figure out whether economic “liftoff” is ready yet.
Now here’s the rest of the news:
July 17, 2019
The bottom line. People don’t really care about your WHY – ONLY HOW WILL YOU HELP ME!
I am so stoked to bring you the highlights of my notes taken from Ray Higdon’s 30 minute call with Hank Norman. The conversations was totally about what you portray when you talk with people … your social image … your social branding – what your audience really is looking for!
#1: Biggest mistake people make on Facebook Live – People think they can talk-on forever – without following a plan. They need to follow an agenda … because their audience deserve that. Value your audiences’ time!
#2: Biggest pet peeve is waiting for people “to come online” – “for the room to fill” … Start and end on-time … Please!
#3: Leading with vulnerability is new. Reality TV has changed how we now consume. [We need to not worry about oversharing, or is this not right for my audience, offending someone with the truth, or with the harshness of reality, or being caught-up in getting people to like me! … or in putting that best-face-forward.]
You need to show people the human side of you! Your vulnerabilities connect with you audience. Business and personal are intertwined. One cannot be separated from the other. Not only is it okay to share this … IT has now become mandatory.
#4: “I want to do this,” and “I want to be known for that!” The media, your audience, people cannot relate or respond to seven different interests or seven different skills. The media only responds to a very specific, singular idea. Getting someone to pick … believe it or not … is the hardest thing! People have so many interests, getting them to pick one! …very, very difficult!
Unless you’re know for the thing you’re good at, or going to be good at… there is this fear! “Now I will be held accountable for that one thing.” We as humans like to keep in the back, a reserve, a knowing – that we are also good at this, or that we can also do that.
#5: Another big pet peeve – sunglasses. I want to look into your eyes. Don’t speak into the lens of the camera. Speak 1-on-1 with me!
Every individual is a sole consumer. DO NOT address your audience as “Hey Everyone!” That is just plain arrogant … It’s an insult to me! Don’t do that … Please!
#6: And finally, we like to shield our audience with the words, Some People! Some people struggle with…. Stop it! Become bolder in saying differently, “The reason you struggle with bad breath is because … blah blah blah!” Again, define to whom you speak.
That was great. My wish for you was that you got value from the post. 😉