It’s ofﬁcial! We’re in a period of deliberation. There is just a lot being thrown at the market right now and valuations, earnings and the news cycle is putting a brief pause to any direction.
The reality is that we may have a brief period of low volatility for a period until stuff gets sorted out.
Now here’s the rest of the news:
June 19, 2019
The 5x5x25 Facebook ad strategy (Pure Gold)
Hey, began yet another email from a Guru by the name of Ron Douglas;
“I was at a local online marketing mastermind that we have here in ATL watching my good friend Marquel Russell give a presentation.
Marquel has a gift for simplifying complex strategies to make people understand them.
One strategy he broke down for us was his 5x5x25 Facebook ad strategy which I thought was pure gold.
Honestly, I’m pretty sure I’ve heard of it before, but he really summed it up nice and motivated me get in the lab and test it out.”
Basically the way it works is this:
- 5 ads
- 5 audiences
- $25 a day
First you would create 1 compelling ad. He likes to use long copy and have the link at the bottom of the post so that they only click after they’ve been warmed up a bit from reading the content. I’ve done well with this strategy too and the costs per click are usually less.
He then uses 5 different image variations for the same ad copy to create 5 ads. He puts them all in the same adset so that Facebook rotates them to ﬁnd the winning image.
He will run those ads to 5 different audiences. You want to have a separate adset for each audience so you can easily analyze and compare them.
Then you spend $5 a day on each of the ad sets for a total budget of $25 a day. You let it run for 3 to 5 days so that Facebook’s algorithm has a chance to set in.
From there, you can see which ad performed the best in terms of conversions and ROI. You turn off the losing ads and add gradually additional budget to the winner.
In terms of what type of ad to use – he lets Facebook optimize for conversions from the very start as their system has gotten really good at sending you the right types of people for your offer.
Personally I like to use per click ads until I get some data into my pixel, but what he does is working for him and his clients like crazy.
For the 5 different audiences to target, he likes to use a look-a-like audience as one of the audiences because he finds they typically convert better than interest targeted audiences.
And finally, he runs retargeting ads to all those who visit the site, watch 25% of his video, or engage on his page. He lets Facebook do automatic placements on the retargeting ads so that he appears everywhere.
That’s it in a nutshell. Clients pay a lot of money for what I just shared with you.
If that sounds confusing to you or if you want to learn more, we’re having a live class on Tuesday, June 25th to break this down for you. We’re also going to show you how to automate the process. Did you get your access link for Tuesday’s free class?
June 19, 2017
Met some great fellas at the Calgary VectorVest Users’ Group, tonight. They meet at the Memorial Public Library, which is very affordable and accessible.
Chairperson Mike manned the computer/video presentation equip-ment allowing the evening to more along with meaning and purpose. Many different stocks were put forward by the group and discussed openly. Many … new to me … VectorVest program tricks & tips, and general usability ideas were also shared.
The group breaks for the summer holidays, resuming again in September. I look forward to rejoining the group in October, as I’ll be away for parts of September. All-in-all very helpful…