02-FEBRUARY 20-2021

33 Ways To Make 2021 Your Best Year Yet

1. Fewer resolutions.  More resolve.

2. Increase your daily level of optimism.  AMAZING things will start to happen!

3. Be a lamp.  Or a lifeboat.  Or a ladder.

4. Mean people suck.  Don’t become one of them.  Not even for a second.

5. Write more.  Journaling, blogging, morning pages, notes to friends and loved ones.

6. Feature and leverage other people.

7. Be more gracious and more grateful.

8. Less excitement.  More execution.

9. Let it go.  Yes, you know EXACTLY what I mean. (Thanks again, Joe Calloway!)

10. Create a mastermind alliance or partnership.  It will make all the difference.

11. Write your damn book already.

12. Drink more water.

13. In case of emergency, secure your own mask before assisting others.

14. Clean up.  Declutter.  De-pile.

15. Make more lists and use them wisely.

16. When it comes to social media: Post value (not ego); Retweet generously; Shout-out loudly; Thank abundantly.

17. Carry a notebook everywhere.  Got an idea?  Write it down.  With today’s date.  And a “next action” step.  Repeat.

18. Get more sleep.

19. Do more of what makes you happy.

20. If you speak or present virtually, your ideas deserve beautiful slides.  This might help.

21. Want to get more leads, grow your expert business, and magnify your impact on the world?  Join me for the 5-Day Create Your Lead Magnet Challenge (Starts next week and yes, it’s free.)

22. Nobody buys your products, services or ideas “sight unseen.”  Go get seen!

23. “If everything seems under control, you’re not going fast enough.” ~ Mario Andretti

24. Read Getting Things Done by David Allen.

25. Master your inbox once and for all.  Massive freedom will follow.

26. Tap into trends to generate more and better ideas for both your business and your life.  Start here or here. (Read this to see how Harvard Business Review connects trend hunting with sales success, too.)

27. Stop worrying about the HOW.  Focus on your bigass WHY and a small set of very specific WHATs.  The rest will take care of itself.  Honest.

28. Become more in tune with the time/space continuum.  Seriously.  Rather than wanting everything to happen “Now, now, and now” (which only causes overwhelm and frustration) focus more consistently on what you need to do “Next, next, and next.”

29. The three factors to your long-term success: 1. Your Authenticity 2. Your Expertise 3. Your Enthusiasm.

30. Replace “Who’s going to let me?” with “Who’s going to stop me?” (Hint: Maybe no one?)

31. Reflect on the shortness of life.  This slideshow of people we lost in 2020 may help remind you.  And pack as much goodness as you possibly can (for you and for others) into every single day.

32. Always pick up the check and leave a big tip.

33. You’re pumped… You’re peaked… It’s game time… Bring it!

–David Newman :: Do It! Marketing
Marketing for Smart People… Like YOU!

February 20, 2020

We’ve all hit roadblocks and dead ends

…that can make us think twice about whether it’s worth our efforts.  Discouragement and disappoint-ment cloud our judgment.  It’s exhausting sometimes trying to figure out how to get past a problem. .

So before negative thoughts lead to negative actions, you need to develop a strategy to clear your head.  It becomes even more important to train your brain to look for positives.  Researchers believe that people who embrace a positive outlook have less stress, an increased sense of well-being, better coping skills and longer life spans.

Fall 7 Times, Get Up 8
Derek Redmond was favored to medal in the 400-meter race for Great Britain at the 1992 Summer Olympic Games in Barcelona, Spain.

Do whatever it takes to get to that attitude.  Learn to look on the bright side.  Or, to put it simply, in the immortal words of the great philosopher, Yogi Berra, “When you come to a fork in the road, take it.”

Really, that’s not just a punchline.  Keep moving forward.  Keep trying.  Keep hoping and dreaming and believing you can do it.  Be resilient.  Because when you don’t give up, you usually don’t fail.  This is true in life in general and business in particular.  Every organization that gets hit with any sort of emergency needs to have people who can respond in a productive and clear-headed manner. Your value to the organization increases exponentially if you are one of those people.

ln this ever-changing, fast-paced business climate, resilience is one of the most critical skills you need to master.  Clinical psychologist Susan Dunn has observed that people who can bounce back after failure and confront new obstacles without losing their nerve generally do these essential things:

  • Learn from experience.  Resilient people reflect on what happens to them — good and bad — so they can move forward without illusion.
  • Accept setbacks and losses.  You’ve got to face the reality of what happens in order to get past it.

  • Recognize emotions.  Resilient people don’t hide from their feelings.  They identify what they’re feeling and express their emotions appropriately.

  • Keep time in perspective.  Past, present and future are separate.  For example, don’t mix them up by letting what happened in the past determine your choices in the here and now.

  • Think creatively and flexibly.  Look for new ways to solve problems and face challenges.

  • Take care of yourself.  Resilience is based on good physical and mental health.  Get enough rest, eat sensibly and spend time with people who support you.

  • Ask for help.  Resilient people don’t try to do everything themselves.  Accept that you’ll need to ask others for assistance, and learn how to do so graciously and effectively.

The children’s book “The Hugging Tree” tells the story of a little tree growing all alone on a cliff by a vast and mighty sea.  Through thundering storms and the cold of winter, the tree holds fast.  Sustained by the natural world and the kindness and compassion of one little boy, eventually the tree grows until it can hold and shelter others.  The resilience of the Hugging Tree calls to mind the potential in all of us: to thrive, despite times of struggle and difficulty.  To nurture the little spark of hope and resolve.  To dream and to grow.

Mackay’s Moral: When the wicked winds blow, learn to bend, not break.  😉

February 20, 2019

Wonderful Wednesday … today!

No one person can alone push the car stuck in a snowbank … or pot hole!  But we’ve heard … so often … that others will join in with you.  All you have to do is start … and the right people join in.  The right people start pushing … that’s the deal.  When you start shining … the right people show up.

The right people show up!  So start shining … if people don’t like it … don’t like how big you’re playing that is okay.  That is a self-reflection on themselves, always!  It’s on them…

I have had this.  I’ve had this in my life.  Every job I have ever had … every
business I’ve ever done … there have been people that I was associated with …
friends with … whatever, didn’t like it.

Didn’t like how we showed up … that’s okay, because other people did.  You guys did.  You showed up.  You will have people show up that want to
celebrate you!!!  That want to, ‘soak in than sunlight you are putting out’.

So You Go Out There And Shine!   😉

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Come From Aways, Do You?

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