Well, it is possible.
Here is how. When prospects start making quick “yes” decisions, we feel great. And it shows.
But how do we get our prospects to commit and say “yes” fast?
Tom ‘Big Al’ Schreiter’s latest book, “10 SHORTCUTS Into Our Prospects’ Minds” explains 10 simple strategies to make prospects eager to join our business. It is all about getting the correct message inside of our prospects’ brains, and bypassing all their other issues.
My favorite strategy?
Strategy #5: “Emotion is our prospect’s friend.”
Emotion can work for us or against us, but without emotion, nothing happens. And yes, it is the biggest chapter in the book, because there are so many uses for this skill. Want to see an example of adding a few emotional words to help with an objection?
Objection: “I don’t think I should start now. Things are not looking good at my job. I need to conserve my cash.”
Us: “I would be scared too. You have all your eggs in one basket. And your job and boss control the basket. That is a horrible feeling. You don’t look like the sort of person that likes taking big risks. Let’s start a second income now, so if your job goes away, you w0n’t lose 100% of your income.”
That was easy. And what if this prospect went on to earn you hundreds of dollars every month? It certainly would be worth using this strategy.
How about one more example?
Could we use an emotional micro-story to help eliminate our prospects’ procrastination?
Watch this: …v i d e o…
Us: “My neighbor could have joined the same day I did, but did not. My neighbor will never be able to forget that happened. Every day when he leaves for work, he sees my car parked in the driveway.”
Our prospect does not want to be like the neighbor. It will be hard to forget this story.
But Strategy #5 isn’t the only strategy. Here is the list from the book:
- Strategy #1: No dumping allowed!
- Strategy #2: Questions.
- Strategy #3: What is better than questions?
- Strategy #4: The science of short.
- Strategy #5: Emotion is our prospect’s friend.
- Strategy #6: Handling objections.
- Strategy #7: Use analogies, similes, metaphors & examples.
- Strategy #8: Patterns become smooth pathways for our prospects’ minds.
- Strategy #9: Our biased prospects only hear part of what we say.
- Strategy #10: Stories are irresistible.
Anyway, the latest Big Al Book, 10 Shortcuts into our Prospects’ Minds, is here, ready to order:
Also, please let your team and networking friends know about this book. They will love it when their prospects start listening to them.
Thanks, and enjoy using this book to build your way to a bigger business!
—Keith and Tom “Big Al” Schreiter
February 22, 2019
One of my favorite clips from a movie, is from the movie ‘Good Will Hunting.’
And in Good Will Hunting, you have (actors) Matt Damon and Ben Affleck … they are best friends. They are construction workers!!!
But, Matt Damon’s background is really … a math genius … his genius [IQ] is right off the charts … his ‘smarts’ blows away his college professors. He’s a next level Einstein. My favorite scene … the best part!!
Ben Affleck, every day, drives up to Matt’s house… Picks him up, and takes him to the construction job. On this one day, Matt tell Ben… Yeah know, I’ve been getting all these job offers… they are wanting me to do Military Intelligence, Space & Top Secret Government Research and such… stuff like that!
Matt says he’s not interested … I love you guys … just want to work with you guys!
Ben Affleck, being a true friend says … I gotta tell you … every day I drive up … I hope you’re not here!
Matt replies, confused … he says, “What you talking about man? Dude … you’re my buddy!”
I know my buddy … but … I don’t have your potential. I don’t have what you got. ‘For you to waste it … breaking rock with us … it’s a shame.’ It is just wrong! I love you too. And, for as long as you are here, I’ll pick you up, and we will go to the construction site…
…but every day I hope you’re not here!
THAT IS A FRIEND. Ben isn’t selfishly controlling Matt and putting him in a box that serves himself. Ben would undoubtedly love to be best buds. But that would be a shame … on him … as a friend. 🙂