02-FEBRUARY 04-2021

The Corporate TrustGood morning.
Retail traders are still holding firm on their GameStop shares, even with the stock down 80 percent from last week’s dizzying highs.  Dubbed “diamond hands,” these holders are posting their daily swings in value – with some users gaining or losing (mostly losing this week) millions.
Meanwhile, Treasury Secretary Janet Yellen will meet with regulators over the weekend regarding the move in GameStop.  As Yellen has earned over $800,000 in “speaking” fees with Citadel, a company supporting hedge funds short GameStop, she has had to receive a waiver for the conflict of interest.  The saga ain’t over yet, and the final act may prove the most spectacular should Main Street beat Wall Street at its own game.

Now here’s the rest of the news:

Biden, Republican Senators Quibble Over Whether To Spend Billions or Trillions –Christian Britschgi
Congress has approved $4 trillion on the pandemic, not counting $7.3 trillion in stimulus from the Fed.  Compare to the Great Recession, when spending rose by just $1 trillion.

Puerto Rico’s Effective Minimum Wage Would Be $68/Hour Under Biden Plan –David Youngberg
By forcing up the cost of employment, the minimum wage hurts the very people it tries to assist, and creates the real risk of losing their jobs completely.

February 04, 2020

MailScreenSnapz037Good morning.
The drop in global oil prices, now down over 10% from their recent high, is now starting to work through the rest of the economy.  The most obvious place, in freight rates for supertankers, have started to slide, hitting lows last seen in mid-September.
While that’s tough news for the energy space, lower energy prices free up consumer capital for other uses.  With Chinese demand estimated to drop as much as 20% this year, lower energy prices could act as stimulus to offset the fears there.

“All our dreams can come true, if we have the courage to pursue them.” —Walt Disney

The Power of Telling Your Personal Story through Email

Good marketers understand the power of storytelling – and they use it to their advantage.

Stories make your business memorable.  They make it stand out.  And they ultimately help your readers choose your business over your competitors.  That’s why many successful marketers and businesses tell their personal stories through email.  Here’s how you can do the same in 4 simple steps (even if you’re not a writer).

1.  Keep it short.
Nowadays, we consume content at lightning speed.  It’s rare if a person can dedicate a huge chunk of time to a long-form article.  So we need to communicate at a quick clip, too.  That means breaking our messaging down into easy-to-read, bite-sized pieces that are super relevant.

Keep your writing concise and cut-out any words you can.  It’ll not only make you a tighter, more effective writer, but it’ll keep your readers’ attention.  In a world of information overload, less will be a welcome thing for your subscribers.

2.  Ooze likeability.
We enjoy doing business with people we know, like, and trust us — as opposed to a large faceless corporation.  Humanize your message to increase connection and engagement with your subscriber.
Jill AngieOne easy way to do this: Pretend you’re sending an email to a friend.  When we write emails to our list, we tend to forget that we’re a human communicating with other humans.  We suddenly turn very formal, robotic, corporate, and, well, safe.

Your readers signed up for your email list to hear from you.  They want to hear from the voice behind the business or brand or company.  So write like you talk.  Show them that you’re a human being with a pulse.  You’ll come off much more conversational and likeable.  Jill Angie’s ‘exercise’ Story Email may be short, but it’s super easy to read and extremely friendly.  It makes Jill relatable.  You want to run with her.  You want her to be your coach.  Eventually, when Jill pitches her books or workout plans to you, you’ll want to scoop them up, too.

3.  Hit your reader’s biggest pain point.
Noah Kagan, runs OkDork.com.  He’s also the founder of the ridiculously popular AppSumo, a site that sends out awesome daily deals for digital products.  Noah’s story is just four sentences!  It’s short, but super compelling.  He shows you how he found massive success — fast.  But the best thing Noah does … he hits his readers’ problem straight on: “Starting a business can be hard.”  It can be intimidating.

Noah doesn’t just tell his story for the heck of it.  He’s doing it in relation to the reader’s main pain point.  In just a few Words, he evokes feelings of frustration and worry and stress in his subscribers — while setting himself up as their solution.  Starting a business can be hard — but it doesn’t have to be.  That’s because Noah can make it easier for them.  He can help them start their business and leave those worries behind.

4.  Be authentic.
Start Your Free Trial Today!

Cheri Alberts of the Watering Mouth has been an AWeber customer since 2012.  She’s a wellness coach and recipe developer who offers consultations and meal plans to help her clients eat better, lose weight, find more energy, and look & feel better in their clothes.  It worked for her.  She’s leading her readers from their pain point straight to a solution in one short narrative.  Cheri’s Story Email is a lot different than Noah Kagan’s or Jill Angie’s.  She gets much more personal.

The reason: As a wellness coach, Cheri must to get to the bottom of what’s causing her client’s unhealthy decisions.  In order to do that, though, she has to build a deeper relationship with her subscribers first.  So Cheri opens up in her Story Email and shares her vulnerabilities — warts and all — because one day she’ll ask her clients to do the same for her.

You may not want to — or have to! — reveal as many personal details as Cheri, but you can be just as authentic.  Give a glimpse at where your company start-ed, and how you or your product has drastically improved since then.  Tell your struggles.  Highlight your lows.  Celebrate your highs.  Be witty.  Be emotional.  Tell them what’s on your mind.  Or even include a selfie (no photoshopping!) instead of a professional headshot.  Most of all, be you.  Authenticity is the key to building a foundation of truth and reliability with your subscrib-ers.  The stronger that foundation, the easier it’ll be to sustain a long-term, profitable relationship with your email list.

…additional help comes as easily as accepting AWeber’s Free Months’ Trial.  😉

February 04, 2019

Coming Soon!!!!!

The Seven Habits of Recovering Procrastinators… [One-A-Day … for the next 7_Days] …just in time for my NEXT 14_Day Challenge!!!

”I have developed seven habits that will allow you, and I, to live in the present, be much more productive, and eliminate the procrastination that no longer serves us.”

Habit #1 — Manage Yourself in Time

[Tomorrow — Habit #2]  Day two of our Seven Habits of Recovering Procrastinators.  😉

IMG_0712
Come From Aways, Do You?

More Posts

06-JUNE 19-2021

How To Win The Day With every sunrise comes opportunity.  Each day is a figurative clean slate — another chance at getting it right and moving the ball closer to the goal line.  Regardless of what happened yesterday, we have the chance to start anew each morning. And the morning sets the tone for the entire day.  You own the morning, you win the day.  The happiest, healthiest, and most successful people know this.  They embrace it, and they use it to their advantage.  They build morning rituals to establish the foundation for the day. Here are 6 things they

06-JUNE 18-2021

Good morning. The biggest bombshell from the latest Fed meeting was the acknowledgement that inflation was coming in far higher than expected.  While the Fed continues its policy of trying to talk the market into always going up, some see a tapering of its asset purchases sooner rather than later. While that doesn’t mean higher interest rates right away, what it does mean is a big slowdown in money creation and addition to the central bank’s balance sheet.  That’s likely why both bond yields and gold prices have been dropping.  While tapering might spook the market, the prospect of lower

06-JUNE 17-2021

Good morning. Yesterday’s Federal Reserve meeting minutes kept interest rates at 0 percent, as expected.  And the Fed isn’t ready to taper its asset purchases (money printing) anytime soon.  But in trying to please everyone, the central bank sometimes ends up pleasing no one. The central bank made a big revision in its inflation estimates, from 2.4 percent to 3.4 percent.  While calling higher inflation “transitory,” the market isn’t so sure.  And, after the March meeting indicated no potential for an interest rate hike until 2024, there’s now an increasing possibility of a rate hike in 2023. The only real

06-JUNE 16-2021

Good morning. Michael Burry is a fund manager best known for going against the housing market in the runup to the meltdown.  Today, Burry sees inflation as the biggest threat to the economy.  And with prior stimulus measures boosting the price of everything from stocks to housing, the biggest threat is a nudge into hyperinflation.  Burry sees that happening this year.  Burry also sees the stock market as not only the greatest market bubble of all time, but the biggest by at least “two orders of magnitude.”  As investors adjust their return expectations for inflation, that bubble may burst. Time

06-JUNE 15-2021

Good morning. Most financial news is predicated around the idea that markets are either going up or down.  But sometimes, like now, indices are largely trading sideways.  When that happens, traders will start to look for clues as to what happens when the sideways trend ends. For most market conditions, a sideways trend can last anywhere from 6-12 months in part of a broader bull market.  That looks like the case here, given that most indices are still near all-time highs.  But it’s a time to find companies that have been hit the hardest and look set for the biggest

06-JUNE 14-2021

Good morning. There’s an old Wall Street saying that the cure for high prices is… high prices.  That’s because when prices are high, competition comes into play and customers seek substitutes.  Recent inflation data showing a jump in home and car prices (both new and used), is also leading to potential buyers to hold off on making a purchase. That could reduce demand enough to keep prices from heading higher in those areas.  A slowdown in governmental assistance to the economy in the form of stimulus checks and high spending may also help nip this rising inflation in the bud. 

06-JUNE 13-2021

Here’s to a better YOU … and now … Today’s DarrenDaily Recap Sunday.  A collection of the weeks videos from Darren Hardy.  Enjoy! Naturally beautiful: Newfoundland, Canada. …pink and very colourful! P.S. “In order to succeed, your desire for success should be greater than your fear of failure.” –Cosby Show June 13, 2020 “What you can create will absolutely astound you, but you have to start now.” —Marie Forleo Top 10 Benefits of Using Resistance Exercise Bands 1. ADAPT EASILY FOR MULTIPLE FITNESS LEVELS…  Resistance bands come in multiple resistance levels, usually light, medium or heavy.  You can further adjust

Like this article?

Share on facebook
Share on Facebook
Share on twitter
Share on Twitter
Share on linkedin
Share on Linkdin
Share on pinterest
Share on Pinterest

Leave a comment

Send Us A Message