Good morning. The drop in global oil prices, now down over 10% from their recent high, is now starting to work through the rest of the economy. The most obvious place, in freight rates for supertankers, have started to slide, hitting lows last seen in mid-September.
While that’s tough news for the energy space, lower energy prices free up consumer capital for other uses. With Chinese demand estimated to drop as much as 20% this year, lower energy prices could act as stimulus to offset the fears there.
“All our dreams can come true, if we have the courage to pursue them.” —Walt Disney
The Power of Telling Your Personal Story through Email
Good marketers understand the power of storytelling — and they use it to their advantage.
Stories make your business memorable. They make it stand out. And they ultimately help your readers choose your business over your competitors. That’s why many successful marketers and businesses tell their personal stories through email. Here’s how you can do the same in 4 simple steps (even if you’re not a writer).
1. Keep it short.
Nowadays, we consume content at lightning speed. It’s rare if a person can dedicate a huge chunk of time to a long-form article. So we need to communicate at a quick clip, too. That means breaking our messaging down into easy-to-read, bite-sized pieces that are super relevant.
Keep your writing concise and cut-out any words you can. It’ll not only make you a tighter, more effective writer, but it’ll keep your readers’ attention. In a world of information overload, less will be a welcome thing for your subscribers.
We enjoy doing business with people we know, like, and trust us — as opposed to a large faceless corporation. Humanize your message to increase connection and engagement with your subscriber.
One easy way to do this: Pretend you’re sending an email to a friend. When we write emails to our list, we tend to forget that we’re a human communicating with other humans. We suddenly turn very formal, robotic, corporate, and, well, safe.
Your readers signed up for your email list to hear from you. They want to hear from the voice behind the business or brand or company. So write like you talk. Show them that you’re a human being with a pulse. You’ll come off much more conversational and likeable. Jill Angie’s ‘exercise’ Story Email may be short, but it’s super easy to read and extremely friendly. It makes Jill relatable. You want to run with her. You want her to be your coach. Eventually, when Jill pitches her books or workout plans to you, you’ll want to scoop them up, too.
3. Hit your reader’s biggest pain point.
Noah Kagan, runs OkDork.com. He’s also the founder of the ridiculously popular AppSumo, a site that sends out awesome daily deals for digital products. Noah’s story is just four sentences! It’s short, but super compelling. He shows you how he found massive success — fast. But the best thing Noah does … he hits his readers’ problem straight on: “Starting a business can be hard.” It can be intimidating.
Noah doesn’t just tell his story for the heck of it. He’s doing it in relation to the reader’s main pain point. In just a few Words, he evokes feelings of frustration and worry and stress in his subscribers — while setting himself up as their solution. Starting a business can be hard — but it doesn’t have to be. That’s because Noah can make it easier for them. He can help them start their business and leave those worries behind.
Cheri Alberts of the Watering Mouth has been an AWeber customer since 2012. She’s a wellness coach and recipe developer who offers consultations and meal plans to help her clients eat better, lose weight, find more energy, and look & feel better in their clothes. It worked for her. She’s leading her readers from their pain point straight to a solution in one short narrative. Cheri’s Story Email is a lot different than Noah Kagan’s or Jill Angie’s. She gets much more personal.
The reason: As a wellness coach, Cheri must to get to the bottom of what’s causing her client’s unhealthy decisions. In order to do that, though, she has to build a deeper relationship with her subscribers first. So Cheri opens up in her Story Email and shares her vulnerabilities — warts and all — because one day she’ll ask her clients to do the same for her.
You may not want to — or have to! — reveal as many personal details as Cheri, but you can be just as authentic. Give a glimpse at where your company start-ed, and how you or your product has drastically improved since then. Tell your struggles. Highlight your lows. Celebrate your highs. Be witty. Be emotional. Tell them what’s on your mind. Or even include a selfie (no photoshopping!) instead of a professional headshot. Most of all, be you. Authenticity is the key to building a foundation of truth and reliability with your subscrib-ers. The stronger that foundation, the easier it’ll be to sustain a long-term, proﬁtable relationship with your email list.
…additional help comes as easily as accepting AWeber’s Free Months’ Trial. 😉
February 04, 2019
The Seven Habits of Recovering Procrastinators… [One-A-Day … for the next 7_Days] …just in time for my NEXT 14_Day Challenge!!!
”I have developed seven habits that will allow you, and I, to live in the present, be much more productive, and eliminate the procrastination that no longer serves us.”
Habit #1 — Manage Yourself in Time
[Tomorrow — Habit #2] Day two of our Seven Habits of Recovering Procrastinators. 😉