Good morning. Median home sales increased 7.8% from a year ago in January, sporting the biggest rise since January 2016. The median home price in the United States also hit $274,500.
In a year that saw just about everything rise substantially, this news should come as no surprise. But with many touting declining inventory levels — now down for seven months in a row — this is one area where price improve-ments are likely to continue.
“Make today so awesome — yesterday is jealous.”
Big Al’s Awesome Tip #7
Disable our prospects’ fear and anger with these two powerful phrases.
#1. “Here is the short story.”
This phrase relaxes our prospects. They know we will get to the point immediately, and our presenta-tion will be short. Then, we can say something awesome. An example?
“Here is the short story. Getting a raise at our job is hard now, but this part-time business could give us all the extra money we need.”
#2. “Before l show you how this business works, let me tell you what happened to me.”
Our prospects feel that our presentation is delayed until later. A sigh of relief. And now we can tell a short story of our experience with our products, services, or opportunity. Our prospects will now hear the benefits of what we offer with less prejudice.
Making choices is hard, cognitive work. It tires out our brains.
If we see too many choices, we give up. That means procrastination and the dreaded, “I need to think it over.”
The best strategy?
Choice #1. Keep your life as it is.
Choice #2. Join with me and change your life.
Avoid too many choices. An example of too many choices?
“You can join at the beginning level at a 20% discount, but will need to increase your order in the future to qualify at the executive bonuses, or join at level 2 now by choosing one of these three packs, each with focused products in one area of our business. By enrolling in autoship it opens the addi-tional bonus on your initial enrollees …”
Well, we get the idea. Humans don’t like to think too hard. We want to save our thinking energy for something important, such as what to watch on TV this evening.
Remember: If you are calling out to everyone … you are calling out to no one!
January 28, 2019
Monday morning quote!
“Hard Work … Pays Off … For Your Boss.”
That cracks me up ’cause it reminds us of what I heard a long time ago.
Working your job: You will only be paid money in relationship to what money you bring back into the business. The cost of ‘replace-ment’. Once it costs the company too much to keep you, sick leave benefits and subsidized insurance, paid holidays and vacation time! … [your full time benefits package] … the company will replace you with 1 -3 part time staff that get fewer, maybe even none of these benefits … even at the cost of loyalty, accountability, and experience. Maybe there is a better way. Not Perfect — Just Better. 😉