Role models … they can be either good or bad. Hopefully we know which lessons to reinforce moving forward, and which ones to avoid. Ray Higdon is a powerfully positive role model and mentor to myself, my wife, and our business. Ray has a unique training style which is easy to understand. Please read on as Ray explains an all too common term used in our industry and what it should provide if used wisely. We’re going to learn of true worth of the term value, and what this word actually means.
Quoting from Ray, “We’ve been using that term for a really long time, and I don’t know that it was as prominently used when we started teaching it, but it is very prominently used now. But what we found is most people don’t know what value is. They think that value is what their thing is. And marketing amateurs would be people who could be successful in marketing, but they market what it is.”
Now, this could be a bottle of shampoo. This could be a canister of protein powder. It could be skin cream. It could be jewelry. It could be a travel voucher. It could be whatever, but the amateurs, they market what it is, when they should be marketing what it does.
But if I look at your content, watch your content, read your content and it helps me. It helps me with a better way to apply makeup. It helps me with making a bacon quiche or whatever. If it helps me with better caring for a Labrador Retriever, if it helps me with losing weight or preparing better organic meals or whatever, without me purchasing anything, you’re a value provider.
But most success stories focus on gaining value after buying a product or service, so someone has to make a monetary trade. Outside of social media, maybe you run a store and you sell goods or whatever.
Okay, that is a little different, but I am telling you, if you want to stand out and dominate, if you want to crush your compe-tition, then provide value regardless if a purchase is made.
Do I gain beneﬁt whether I purchase or not? Or is all the value that you pitch I have to purchase to actually receive? So, it’s providing value whether people purchase or not. That is how we have driven our business the last 10 years.
“How to Find Your Role Model” … is very easy! It is as easy as making money … Listen to what successful people do! Follow the lead of the professionals…
“Nowadays people know the price of everything and the value of nothing.” —Oscar Wilde
January 21, 2019
One Who Grabs Too Much May Lose It All
Years ago one of the most popular shows on television was “Candid Camera,” which captured funny reactions to situations on a hidden camera. Then a reporter would surprise the subjects and point to the hidden camera.
One set-up that I remember in particular was a little grocery store that put a very large table heaped with oranges outside with a sign that said “FREE.” They purposely didn’t leave anything to carry the oranges in. Predictably, everyone tried to take 3 or 4 more oranges than they could carry. Their hilarious reactions at being busted for being so greedy usually included embarrassment.
Greed is one of the most dangerous emotions. It makes people act irrationally and foolishly. Greed clouds your judgment. That’s why in the investment community they say bulls and bears make money, and pigs get slaughtered.
Mackay’s Moral: One who grabs too much may lose it all. 😉