Today, let’s craft your sales message.
When creating your sales message, make the prospect feel that who (s)he currently is — or what (s)he currently has — is not good enough. It is now your duty to let him feel the agony of staying at his current status. Make him visualize the undesirable outcome for not making any change in his life. There are many ideas in crafting your sales message, one of the better ones is the ‘use motivational triggers.’ If you can craft your message in a way that it appeals with one or more of the triggers below, you are more likely to get better results.
- Desire for pleasure
- Fear of pain
- Having, or saving more money
- Prevention of loss of money
- Attainment of excellent health and long life
- Enhancement of relationships
- The need for love, respect, security, recognition, and trust
Probably the biggest motivators are pleasure and pain. Make him/her feel the pleasure of doing what you want or experience the pain of not doing what you want. Between pleasure and pain, the avoidance of pain is much more of a motivator. And to point out benefits of your product, show your prospect how it could make his/her life easier or solve his/her problem if (s)he owns or uses it.
Feature: This drink contains catechins,
Benefits: This drink prevents the growth of cancer cells.
People are afraid to make changes in their lives. It is our job: To make them realize the negative result of staying where they are, then knock them down with the most attractive benefit of your product that will solve and end their dilemma. 😉
January 17, 2019
Made over a dozen phone calls before noon today… many of which were disconnected or “numbers that are no longer in service.” This could be for any number of reasons, however, I suspect it’s the ongoing tension, crisis, unrest, frustration (call it what you will), uncertainty in the USA & UK, (globally). The Royal Bank of Canada, just announced, lowering the interest rate on 5 year residential mortgages. Inflation is not the ‘banks’ only concern.
With all the interest in putting woman in charge, I reflect back to more women entrepreneurs than ever before. Family first! Women are in “increasing numbers” operating profitable at-home businesses, teaching our children and managing our homes, ‘all-the-while’ keeping budgets in check. Many are off-to-work as CEOs and major decision makers. This may be the only hope for our planet after all… More Power to Women! “We men” and our testos-terone have ‘screwed thing up’ very well, thank you!
January 17, 2018
January 17, 2017
Entitlement vs. Gratitude
Gold was up $18 over today … a good sign. Swapped some stocks around!
Picked the “caddy” up this morning … “the service guys” gave it a wash and a new battery … and it only cost me $750. Yes gratitude … I didn’t know any-thing about repairing it myself.
Entitlement gets us nothing but heartache. It blinds us to what’s possible. It insulates us from the magic of gratitude. And most of all, it lets us off the hook, pushing us away from taking responsibility (and action) and toward apportioning blame and anger instead. Gratitude, on the other hand, is just as valid a choice. Except that gratitude makes us open to possibility. It brings us closer to others. And it makes us happier.